Thursday, 6 May 2010


Ideas for music video.

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Research codes and conventions

After looking at a wide rang of pop/county music videos I found that music videos of this genre often share the codes and conventions of music videos of any genre. By using close ups and mid shots you are allowing the main artist to be seen, they often have one main artist singing in the video, and maybe two or more people acting in the performance shots. There are lots of bright colours used in a music video of this genre as it welcomes the viewer in and stops them from becoming bored wail watching it. The main person singing the song is often very pretty and a woman. They keep the locations at a minimum and doesn’t allow the people watching the video to get confused on what is happening when it is happening.
Music video one: http://www.youtube.com/watch?v=Jb2stN7kH28

Taylor swift: Our song, Taylor Swift:

The song begins on a extreme close up of a persons feet, we see that she has bight coloured nail polish on, the next shot is a pan across her body, this helps us to establish that the person in the video is a woman, she has bight coloured cloths on welcoming the viewer. We then have a long shot of the woman; we see her whole body and see that she is on the phone. It looks as though she is sat on the grass lent up against some sort of table. We have a lot of shots of make up and dressing tables in which allows us to see that she is very careful with her appearance and likes to look good. The woman is wearing bright make up on her eyes, making her look pretty this is a traditional representation of women. We see a lot of close ups and mid shots within the first half a minute of the video. She is wearing a purple dress which again allows us to see that she is a very feminine woman. The shots used are often the same not making the video to complicate. There is no dancing just singing and looking at the camera. The shots are not shot and last about 4 seconds each. In this video there are no performance shots again making the video easier to make.


Music video two: http://www.youtube.com/watch?v=UkdRRxRp0bQ

Jessica Simpson: with you

The video opens with a wide rang of shots of the main artist cleaning the room. There are a lot of close ups, she is wearing the same outfit and singing at the camera, she is wearing a white top and jeans she looks very casual. This again is a traditional representation of a woman; she is stood in the kitchen which are often not seen in a music video. In this video there are far more performance shots, there are photos of the girl singing the song and the boy she is singing about, there are also clips of her looking at cloths. The woman is very pretty and is a traditional representation of a woman, the woman is not wearing much make up, making her look naturally pretty and welcoming, the song isn’t to fast and has well positioned shots to match the pace of the music.
Music Video Analysis

In order to gain knowlegde about how i would like my music viceo to look i had to look at other videos of the same genre and gain knowledge about the codes and conventions i must stick to.
Genre

One of the outcomes for this project is based on the music video i am producing. In order to do this i will need to think about whether i am going to challenge or follow the codes and conventions relating to the genre of music i have choosen to make my music video based on.

Certain researchers believed that is it important to follow certain codes and conventions relating to your genre type in order to keep the veiwer happy. How ever others disagreed and thought that it was a good idea to challenge the codes and convetions of the same genre in order to add new ideas and maybe changing the codes and conventions in the future.

I think that in my music video i will follow some of the conventions of pop/county music. How ever in order to make my music video more interesting i will challenge some of the codes and conventions.

In order to do this i will, use mid shots, and close ups alot of the time, and have shots that may often be seen in pop music songs such as shots in a feild.

Wednesday, 5 May 2010

Target audience
The target audience for the song I chose ‘Should of Said No’ By Taylor swift is middle aged/ older teens. Into soft county music. They may enjoy relaxing and chilling out to mellow music. Taylor Swift often sings love songs, so they may be in love or falling in love. The song isn’t very long yet has a hidden meaning behind it which the target audience may relate to. I often listen to Taylor Swift and I am 18 years old. I enjoy listening to her when I am on the move, I.E on the bus as it gives me motivation to travel place to place.

Tuesday, 30 March 2010

In order to finish my tasks, I had to create, a poster, CD cover and a 6 page book to go inside the front page of my CD case, here is the pages to go inside the case. I have uploaded it as a powerpoint!


Power Point to Upload to Scribed

Wednesday, 24 March 2010


Poster

In order to complete my full tasks, I needed to create a poster too in which allowed people to see the release of the CD. In order to make my poster I stuck to the pop genre using bright colours, such as yellow. I had black writing which allowed the font to be easily read; I ensured it was big for this reason also. My main image is a picture of the person who is in my music video. This is because I want her seen as the person who created it, to the left of this post is my finished poster, click on it to make it bigger.

Thursday, 4 February 2010

CD cover – Final

This is my final CD cover, for my pop song, ‘Should of said no.’ I chose a close up as the main image as it allows the listeners to know who the artist is, she is looking straight into the camera which welcomes the audience in. she is wearing white and black which makes her look sophisticated. The name of the artist is in the top left hand corner, I used the same font that I used for my poster in order to keep the genre the same, the name of the CD is below the artists name again in the same font as on the poster, I used yellow to write this is as it keeps is a bright colour and people will be able to see it from far away. I made my CD cover on photoshop and used butterfly brushes around the titles, this helps to keep the pop theme, and makes the CD cover look professional. Click the image to make it bigger.