Research codes and conventions

After looking at a wide rang of pop/county music videos I found that music videos of this genre often share the codes and conventions of music videos of any genre. By using close ups and mid shots you are allowing the main artist to be seen, they often have one main artist singing in the video, and maybe two or more people acting in the performance shots. There are lots of bright colours used in a music video of this genre as it welcomes the viewer in and stops them from becoming bored wail watching it. The main person singing the song is often very pretty and a woman. They keep the locations at a minimum and doesn’t allow the people watching the video to get confused on what is happening when it is happening.